Content & Product Studio
Technology that makes people more human, not less.
Hi, I'm Michael, aka @mkay__world.
I want to be for technology what Pitchfork was for music: a voice that teaches people to think critically and imagine what's possible beyond the status quo.
I've led an innovation lab for a public tech company, angel invested in buzzy startups, and advised companies trying to make the world more creative and connected.
I make video essays exploring where technology and culture collide, with recent work reaching hundreds of thousands of viewers and sparking daily conversations with people reconsidering their relationship with technology.
Whatever you believe in, I want to help you share it with the world.
Whether it's art, technology, or a cause worth fighting for, I help whatever is human in you connect with more humans out there.
I help brands figure out their point of view and communicate it so that others actually care. This means getting underneath surface-level messaging to find what's actually true and interesting about what you're doing. I think about content like a magazine editor: what's the perspective, who's it for, and what will make it last?
This can look like developing a content strategy plan, brainstorming scripts and series, or shaping the voice that runs through everything you put out. I'm also open to content partnerships when there's genuine fit.
I help companies think beyond features and trends to how their products shape culture and behavior. This usually means working with founders or product teams as a strategic thought partner: pressure-testing ideas, identifying what will make a long-term impact, and asking the human questions that get lost in PRDs.
Best for: music-tech, creator tools, and consumer products where the line between technology and culture is blurry.
I help people figure out what to build, and prototype early versions to prove the idea has legs. This usually means partnering with founders or teams at the earliest stages, when the problem is clear but the solution isn't. I'm good at finding the human insight that makes a product feel necessary rather than nice-to-have, then moving quickly to something tangible you can test.
Best for: people who have resources and momentum but need a creative partner to help them hone the thing worth making.
A video essay series exploring how technology can make us more human instead of less. It's become a space for people to rethink their relationship with technology and imagine what better alternatives could look like.
200K+ views · Flagship piece on big tech and loneliness: 160K+
A social app built around the question: what if we connected over what we actually care about instead of letting algorithms decide? Shelfy lets people share their interests like books on a shelf as a starting point for real connection rather than endless scrolling.
Shelfy Editorial worked with writers from GQ, WSJ, and elsewhere to reach tens of thousands of readers
A wedding connection game born from a simple critique: social media has drained the meaning out of how we celebrate together. Celly helps wedding guests build genuine community through structured play, turning a room full of strangers into people who actually know each other.
150K+ views · Significant early interest
Hello, welcome, thanks for being here. Whether you stumbled across this site after one of my videos, or are looking for a collaborator, I'm happy we connected.
Looking for a partner? Drop me a line.
Have an idea for a video or a product you want to see me create, or just want to chat about authen-tech? I read my DMs.